What’s Wrong with Radio Advertising?
What’s the biggest problem with radio advertising? It’s that everybody in the message pipeline – from advertiser to broadcaster to...
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mramsey1
Oct 20, 2011
Is Social Media a Bust for Radio?
Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...
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mramsey1
Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
Oct 12, 2011
Technology (and Media) After Steve
One of the lasting gifts of technology in general and Steve Jobs and Apple in particular is not the technology itself but what that...
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mramsey1
Oct 10, 2011
Does your Radio Brand need a “Content Director”?
Media brands the world over are reconceptualizing the old-fashioned role of the “program director” into something entirely new, the...
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mramsey1
Oct 5, 2011
Glenn Beck on the Future of TV – and Radio
If there is no “radio,” there is only media. If there is no “television,” there is only media. And what drives each media brand is the...
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mramsey1
Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
Oct 1, 2011
Arbitron Measurement: TAM or SCAM?
The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...
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