Access To Your Radio Station Is Not Enough
This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they...
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mramsey1
Jun 21, 2017
Audio Advertisers: It’s Time To Make Spots Much Shorter
This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
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mramsey1
Jun 16, 2017
Let’s Face It: Your Advertising Sucks
So I’m reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after....
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mramsey1
Jun 14, 2017
Media Unplugged: Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why...
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mramsey1
May 30, 2017
Will There Be A Netflix Of Podcasts?
What upfronts reveal about the TV business. And… Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone...
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mramsey1
May 17, 2017
Media Unplugged: Twitter’s Misbegotten Live Video Strategy
Twitter’s Misbegotten Live Video Strategy. And…Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual...
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mramsey1
May 2, 2017
This Is How Long Your Podcast Should Be
At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than...
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mramsey1
May 1, 2017
Media Unplugged: Inside Media’s Data-Driven Future
Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of...
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mramsey1
Apr 28, 2017
6 Reasons Your Station Should Do Perceptual Research
Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
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mramsey1
Apr 19, 2017
You’ll Want to Hear This
The final blockbuster chapter of my 6-part podcast inspired by the making of the movie Psycho wraps up in horrifying fashion today, and I...
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