Is HD Radio the Answer to Radio’s Dashboard Challenge?
That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...
top of page
Search
mramsey1
Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
4 views0 comments
mramsey1
Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
2 views0 comments
mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
2 views0 comments
mramsey1
Aug 28, 2011
Is Groupon Evil?
In too many cases, Groupon and various Grouponalikes are destroyers of value. I’m going to tell you why, then explain why I think deals...
4 views0 comments
mramsey1
Aug 27, 2011
Pandora’s Ads “are as Valuable as Traditional Stations'” Ads
That’s the word from newly public Pandora on their first-ever quarterly report. As GigaOm writes: Pandora posted total revenue of $67...
1 view0 comments
mramsey1
Aug 25, 2011
The Advantage of “Reach” in a Social Media World
Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...
5 views0 comments
mramsey1
Aug 25, 2011
What Broadcasters can learn from Steve Jobs – the Tao of Steve
What lesson does Apple’s just-departed Steve Jobs have for broadcasters? As one Appler once told me, “Steve doesn’t think anybody listens...
3 views0 comments
mramsey1
Aug 22, 2011
Celebrating Radio’s first “Artificial Intelligence DJ”
She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
1 view0 comments
mramsey1
Aug 17, 2011
Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
9 views0 comments
bottom of page