Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2
I’m a firm believer in the notion that what’s between what used to be called “records” is what’s most important for radio’s future over...
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mramsey1
Aug 14, 2011
Is PPM Unfair to News/Talk Radio?
Here’s my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five...
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mramsey1
Aug 11, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1
Personality is central to radio’s advantage over other media now and into the future. So how can you find (and be) a better one? Those...
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mramsey1
Aug 10, 2011
You are not in the “Radio Industry”
A couple years ago, radio industry vets would have scoffed at the idea that a leading broadcaster like Radio One would ever consider...
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mramsey1
Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
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mramsey1
Aug 3, 2011
New Wi-Fi has a range of 62 miles. Yes, really.
Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could...
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mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
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mramsey1
Jul 31, 2011
Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
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mramsey1
Jul 29, 2011
The NAB has hurt my feelings
Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they...
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mramsey1
Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
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