Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
Jun 14, 2011
Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
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mramsey1
Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
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mramsey1
Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
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mramsey1
Jun 6, 2011
Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
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mramsey1
Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
Jun 1, 2011
How Radio Can Battle Pandora – Part 2: Beyond Music
(This is part 2 of the post. For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to...
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mramsey1
May 31, 2011
How Radio Can Battle Pandora – Part 1: Wake Up Radio
When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond?...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
May 26, 2011
Want a FREE copy of my first book, Fresh Air?
It’s yours for the taking! Just visit the Mark Ramsey Media Facebook page. If you don’t already “Like” the page, just follow the...
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