Secret Project Revealed on March 10
For several months I have been working with a talented collaborator and a major publisher on a secret project. And on Friday, March 10,...
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mramsey1
Feb 20, 2017
It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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mramsey1
Feb 19, 2017
Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?
Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and...
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mramsey1
Feb 8, 2017
Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
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mramsey1
Jan 31, 2017
New Radio Competition from the New York Times
Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...
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mramsey1
Jan 30, 2017
Media Unplugged: How To Win The War For Attention
How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what...
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mramsey1
Jan 27, 2017
Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...
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mramsey1
Jan 19, 2017
The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
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mramsey1
Jan 17, 2017
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...
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mramsey1
Jan 12, 2017
Media Unplugged: Apple is the New Hollywood!
Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...
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