Do Radio Programmers and Sellers Hate Each Other?

Okay, that’s an exaggeration.  Let’s just say the average program director and the average seller don’t always see eye-to-eye.

And who can blame them?

After all, on one side they’re protecting the product experience for the audience, and on the other side they’re protecting the business model for the clients, the owners, and the employees.

But here’s the newsflash:  All that is changing.

Watch this video and see how the structure of the average radio station is all wrong.  And a new structure will yield unparalleled cooperation between the product folks and the sales folks who, for the first time, will be on the very same side.

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