How Great Creative Makes Audio Advertising Sexy

Is it important for creative to make audio advertising sexy?

Okay, not necessarily “sexy,” per se – but seductive, compelling, irresistible?

Yes, I think so. And Yaman Coskun explains why and how.

Yaman is CEO of Yamanair, whose products include Cash by Creative.

Click the play button below to watch the video:

And while we’re at it, can someone please ban spots that repeat phone numbers four times? If I wanted to remember a phone number I wouldn’t own a smartphone.

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