Inside media’s data-driven future.
And…
Here’s how advertisers ignore data.
Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave.
It’s episode 62 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
This episode is brought to you by StackAdapt, an omnichannel digital advertising platform that helps brands accelerate customer acquisition.
Listen as we go inside media to reveal the ugly truth!
Click the play button below:
And if you’re reading this by email, click here for the audio.
And if you like what Tom and I are doing, please rate the show and leave a comment on those sites!
To browse more episodes of Media Unplugged go here.
(For you RSS jockeys, here’s the feed).
And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.
Special thanks to Jeff Schmidt for his amazing production support.
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