The key to success for HD radio….

…is simplicty for the consumer.

Simplicity in design and usability.

Simplicity in benefit.

Simplicity in concept.

Simplicity in distribution and access.

Simplicity in adoption.

Simplicity in message.

Simplicity in content.

Simplicity in equipment.

How good a job has the radio industy done in these areas?

As John Maeda puts it, “simplicity is about subtracting the obvious and adding the meaningful.”