Is your radio brand nothing more than the sound emanating from the speakers produced by your tower?
Or is it something much more?
Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms.
It begins with a definition, because if we don’t understand what we are then we can’t possibly realize our fullest potential.
I boil down my definition in this short video. Watch:
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